“It always comes down to price in sales.”
BUT it doesn’t have to.
Without clear differentiation, the prospect won’t see a difference in one option versus another.
That’s when you can bet it will come down to the lowest number.
In this sales training episode of the In Between Sales Calls podcast, we explore the power of comparisons and how it’s a critical part in how to sell value and the higher price.
Your competition offers the same thing. But do they really?
I talk about how to differentiate in this sales training episode of the In Between Sales Calls podcast.
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