#1 Cold Calling on Foot
This is where you go there in person to see if you could set up an appointment, qualify the opportunity and collect information.
If you want to learn how to effectively cold call in the field, I give away a few secrets on how to get past the gatekeeper and to become a fearless prospector here.
#2 Cold Calling over the Phone (this repeats)
Prospecting over the phone is your go-to for speed touches. I recommend using this “follow up” strategy after each of your other 12 in this post. You should always be closing the loop on your recent touch with a good old phone call.
#3 Sending an informational Email
Email is something you can collect when prospecting and it can be another “touch” if you know how to use it properly. Keep in mind that people get flooded with emails as it is so make sure your message is good enough to rise above the rest of the sea of information flooding your client’s inbox.
#4 Leaving a Voicemail
The dreaded voicemail. Tread lightly with this one. When I figure out who is calling me from their “voicemail” I can easily make the decision if I’d want to talk to that individual.
Now, with phone systems, you can automatically block that caller from reaching you by having the ringing go on forever and you never actually get a chance to connect. Your client could be doing the same thing! The key here is to be mysterious.
#5 Dropping off business collateral
Clients typically will ask for you to “send them information.” When that happens, what do you send?
I recommend you put together a personalized collateral that introduces who you are, how you could address challenges in their industry and a message that you will be following up to review the information later that day.
#6 Doing a creative drop-off
I’m a big fan of doing the creative drop off. Keep your job and the act of prospecting fun by incorporating some creative items to bring a smile and possibly a laugh to your client’s face. It could disarm them and make the next interaction a positive one.
#7 Strategic Stop-by on Foot
Cold calling in person and a strategic stop by differ on execution. In the strategic stop by your goal is to walk in and ask to meet directly with your contact. When done with confidence, your contact just might come out to see you.
#8 Sending something in the Mail
Snail mail sometimes can be faster than modern sales prospecting techniques. It takes thought to craft something and have it sent via the mail person to your clients’ finger tips.
Do you think they will open something addressed personally to them? Of course!
#9 Email Appointment Request (to speak)
A strong email strategy is to send a meeting invitation (through your email service) to meet for a few minutes over the phone to connect to introduce yourself.
I’m telling you, this works! It also works to use it for a brief face to face meeting in person.
#10 Connection on Social Media (LinkedIn)
LinkedIn has made a killing over the whole 6 degrees of separation philosophy. Have you tried connecting with your client over that social media platform?
You would be surprised about how many deals started there. Give it a shot.
#11 Find a connection through a referral
When’s the last time you asked a current client in the same industry if they personally knew one of your prospects? Have you checked LinkedIn for a connection and asked them to introduce you to them?
HINT: Maybe you should start! This is a proven strategy of top performers so get it into your system today.
#12 Networking Events
I recently interviewed a few decision makers at a large organization we work with and asked them about their preferred ways of meeting new salespeople…you guessed it.
At networking events!
They are open to it and there are usually some drinks included. Are you a part of any networking organizations? Preferably a networking group that works with your products or services.