It’s the dream scenario for a salesperson.
The CEO of a large company agrees to meet with you.
They tell you that they’ve heard of your company.
They are interested in working together.
That appointment leads to trust and a strong relationship.
Multiple dinners, golf, discovery and strategy sessions…
Even traveling to a different country for a demonstration.
Everything was set for the dream deal.
Except that’s when it all fell apart.
In this sales training episode of The Deal Breakdown
Hear how Steve Dei Rossi learned the hard way that
His friendship with the CEO would have no impact on him getting the sale.