How Isabel Hunted Down & Won Over A Dream Client For Her Company

In the first week of her new job

(Also as the first salesperson hired at the company)

Her boss sat her down and said…

“Isabel, if we got this ONE company as a client…

I would be SO HAPPY.”


You have no CRM.  No database.  No book of accounts.

You have no one to model after but yourself.

You just have a great team behind you supporting you along the way.

Isabel responded confidently, “Challenge accepted.”

In this weeks sales training episode on The Deal Breakdown podcast, listen to how Isabel Farquharson-Howell

Hunted down and won over a dream client for her company.


What to listen for

  • Isabel’s company & background: [01:02]
  • Why she chose this deal: [08:07]
  • Size of the deal: [09:15]
  • How did she find the deal: [12:05]
  • What was the first touch like: [13:00]
  • What was the first appointment like: [22:33]
  • The Proposal: [28:50]
  • 3 Things That Won The Deal: [36:40]
  • 3 Things She Would Do Differently: [38:50]
  • Words of Wisdom: [40:35]

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