How Christine Story Won Over An Account By Being Patient, Persistent, and Professional

“I realize we are unhappy with our current vendor, but we have decided to give them one more chance to fix things.” 

That’s a tough thing to hear as a salesperson. 

Especially when it means you lost the deal AND you must wait 3 to 5 years for their contract to expire for the next chance at their business. 

What happens if it takes over 8 years?

In this episode of The Deal Breakdown podcast, Christine Story, shows what it means to be patient, persistent and professional in winning over an account that kept giving her bad news.

You can tune in above,👆 Apple PodcastsSpotify or anywhere you get your podcasts. 

Christine Story on The Deal Breakdown podcast with Derek Shebby by Modern Sales Training

What to listen for

  • Christine’s company & background: [00:58 / 2:44]
  • Why she chose this deal: [04:22]
  • Size of the deal: [04:38]
  • How did she first find this deal: [05:00]
  • What was the first touch like: [06:25]
  • What was the first appointment like: [07:38]
  • What was the next step: [09:10]
  • The Proposal: [09:54]
  • On Competition: [10:26]
  • Things She Learned From This Deal: [20:06]
  • Words of Wisdom: [20:06]

Links to love 👇👇

The Ultimate Sales Tip Newsletter

Get the weekly newsletter packed with the sales tactics you wish you learned years ago.

About Modern Sales Training

We provide relevant, actionable and results driven training and consulting services to organizations around the world.

Modern Sales Training Academy

On demand video courses for top sales performers. Check out courses free and paid all around parts of the sales cycle.

More Posts

Every Monday I share B2B sales tips in my newsletter.  It comes with:

  • 1 podcast with 1 sales topic you can listen to under 10 min
  • 1 podcast where a B2B salesperson shares how they won a deal.
  • 2-3 posts that could help you have a bad ass effective sales week
 

1.5K salespeople read it. 

I’d love for you to join my Monday Morning Sales Kickoff