How Brandon Out Sold The Competition By Better Aligning With His Customer

Hard, cold closing is gone. Especially, in today’s pandemic world. What’s been ushered in though is much more valuable, Consultant Selling. 

It’s not something that a brand new salesperson inherently knows, it’s critical skills that have been developed through coaching, discipline, and experience.
In this sales training episode of The Deal Breakdown Podcast, Brandon Hulick tells us about a breakthrough deal he crushed by being a consultant selling expert.
You’ll hear through his due diligence, patience, and consultative approach how he skillfully brought in this impressive win. 

What to listen for

  • Brandon’s company & background: [00:45]
  • What was the size of the deal: [08:14]
  • How did they find the deal: [4:14]
  • What was the first prospecting touch like: [4:43]
  • What was the first appointment like: [9:41]
  • What was the next step: [13:08]
  • The proposal: [15:52]
  • Creating urgency: [16:45]
  • On competition: [17:33]
  • Things He Did Well: [17:55]
  • Things He Would Do Differently: [20:40]
  • Words of Wisdom: [22:41]

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