How Aneesh Used The 3R’s To Both Save A Customer & Grow Their Deal 3X

Sometimes in sales we inherit accounts that are “GUARANTEED” deals.

Then we contact them to introduce ourselves and find out…

They HATE us.

AND they want NOTHING to do with us. 

That’s what happened to Aneesh Lal. 

In this sales training episode of The Deal Breakdown podcast

Aneesh shares with us his process of how to repair a broken relationship

Build trust with the client again…

And then deliver incredible value that led to a deal worth 3X the original forecast.


What to listen for

  • Aneesh’s company & background: [00:55]
  • Why he chose this deal: [03:10]
  • Size of the deal: [04:36]
  • How did he find the deal: [06:29]
  • What was the first touch like: [09:10]
  • What was the first appointment like: [10:00]
  • What was the next step: [15:30]
  • The Proposal: [37:20]
  • On Competition: [41:50]
  • 3 Things That Won The Deal: [42:34]
  • 3 Things He Would Do Differently: [43:50]
  • Words of Wisdom: [45:54]

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