There’s a few things that can happen when you send this appointment request for a five-minute introduction. I’ve narrowed it down to 4 different outcomes:
The first thing that they can do is they can accept it.
If they accept this meeting invite from you, for a brief, five-minute introduction, then now you know that they will be ready for your call.
They could decline the meeting.
You’ll then get the decline invitation. And when you get the decline invitation, it’s a good sign because you know that they saw a message from you, which is another touch from you resulting in them recognizing your name and allowing yourself to build some familiarity with them. But also, what’ll happen is if they declined it, then they’re in front of their computer right or desk right now and you can just call them right away and say ‘Hey I saw you declined it, is there a better time ‘for you to have a quick minute chat about what we do ‘and see if we could be a resource for your organization?’ So that decline tells you they’re available in a sense and you should quickly try your luck on the phone to get them live.
They could say ‘No, I can’t make this time ‘but I can make this time.’
So that’s also a positive, right? ‘Cause we’re trying to get the decision-maker live to pick up the phone so we can have a chance to sell our product or services and really set that meeting to see if we can become a resource.
They could ignore it.
If they ignore it, and you don’t get a decline meeting, they could have just deleted it. No matter the reason, you should still call at the time you scheduled. When you call and they don’t pick up then you know that they pretty much knew you were calling.The positive thing about that situation is it’s another touch so they’re thinking ‘Derek’s calling me… who’s this Derek guy again?’ You’re constantly getting in their brain and eventually they will want to see who you are. Eventually they’re going to agree to the meeting.