Copier Sales Training

Copier Sales Training (CST) from Modern Sales Training is a monthly sales training program designed to set your new sales employees on the right path of a long term sales career at your dealership.  It is run by Derek Shebby, who just completed his 17 year career at Xerox in California and has developed hundreds of salespeople and sales managers in his tenure.

Why Outsource Your Copier Sales Training?

One of the biggest challenges we face in the document technology industry is turnover.  It’s challenging to find the right candidate, then on board them and ensure they have the skills needed  to have a long term successful career at our dealership.  The cost of turnover in some cases can be $50,000+ per candidate when you factor in the time it takes to source, interview and train them.  

That’s where the CST comes in.  We have the experience of developing salespeople and sales management into top performers.  That’s because we’ve been there ourselves.  We’ve finished on top of the stack rankings at our own dealerships and we’ve led sales teams to success.  Now we are taking our skills to help dealerships around the country reduce the risks of turnover by not having a strong sales training program.  We will help you grow your sales team.

On top of the fact your salespeople will be trained by a successful document technology industry professional with a history of developing top sales performers, you will ALSO have three main benefits: 

Another Layer of Accountability

You have a sales team to run. In order to grow you need a sales training program you can trust to be accountable to develop your future performers.

Message Reinforcement

Imagine having a credible voice reinforcing your messages about how great this industry is and how much money your salespeople can earn.

Proven Sales Training

Implement a proven copier sales training course that was designed to quickly develop top sales performers.


Copier Sales Training Course Topics


Learn how to prepare for an effective week in sales, how to prepare for appointments, and how to prepare for long term success


Learn how to master prospecting from conquering the fear, the preparing your list, to cold calling in person and over the phone

Objection Handling

Learn how to understand where objections come from, isolate the real objection and how to handle them in person and over the phone


Learn how to execute a great first appointment that leads to a next step, how to ask great questions during, and agree to a mutual opportunity

Building Value

Learn how to build value throughout a sales cycle from delivering value inside of assessments demos and proposals

Creating Urgency

Learn how to create urgency in the sales cycle and control the tempo of when the customer is ready to go to the next step

Virtual Selling

Learn how to master prospecting from your home office, including preparation, mindset, running meetings over zoom and demos.

Time Management

Learn how to get control over your time, master distractions, and put systems in place to become more effective every day of the week

How Does the Copier Sales Training Program Work?

There are 3 components to the CST that help develop successful sales professionals:

Access to the Modern Sales Training Academy platform

You will get a white-labeled course with YOUR LOGO that covers the 12 featured topics.  These courses were based upon training methods used at XEROX mega dealerships. These 12 topics account for over 18 hours worth of training that you can use indefinitely to reinforce skill development.

Weekly Sales Coaching

Your salesperson will have 3 – 4 virtual trainings sessions per month with a document technology instructor.  These sessions will build upon the course learnings and include regular monthly classes on prospecting.  The length of these classes will be from 90 minutes to 2 hours per session.

Accountability Updates

Modern Sales Training Derek Shebby

Your sales leadership team will meet with the CST instructor monthly to go over reports of progress, sales performance and strategic alignment about your sales employee. We are committed to helping you develop a top performer.

Your Investment for Top Sales Performer Training

There are 2 investments to have your salesperson join the CST:


The CST Sales Training Course has a one-time fee of $997 per employee.  This gives the salesperson access to the online 12 sales training modules we will cover throughout the program.

The CST also has a cost for Weekly Sales Coaching & Accountability Updates to the sales leadership team.  This investment is $497 per employee per month. No minimum monthly commitment.

Frequently Asked Questions

There are 2 main weekly CST sales training sessions.  The first group will be on Monday from 9 – 11am and the second group will be from from 1 – 3pm PST.  

We will keep the groups to around 5 salespeople with a max of 10 at a time.  Contact the CST team to make sure there is room for your salespeople in the next training group.

Yes we can, we do the weekly trainings via Zoom and they send us a report of who was in attendance.  We will share that information with you.
Absolutely, we will share the homework with the sales leadership team of the salespeople in the class.  There must be alignment or the program isn’t as effective.
The new employee will be able to attend at any point in time during the program.  Every month there will be a prospecting class and the other weeks will be reinforcing the content in the courses.

The full program is designed to be 6 months long.  However, there is no monthly commitment to have your salesperson in the program.

Contact us and let’s talk!

Need more information on the Copier Sales Training program?


Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He started with Mr. Copy, a Xerox agency out of San Diego, working and supporting the organization as they became the top Xerox agency in the nation. They eventually went on to be purchased by Xerox corporation and significantly expanded their presence throughout the western region.

During his tenure, he was a 13 time Sales President’s Club Award winner, coaching hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. He started as employee #30 and left when the company had over 500 employees.

He is now a best selling course creator and sales consultant.

Let’s grow your dealership together!

Copier Sales Training by Modern Sales Training

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